Asos MarketPlace has stormed the online high-street with a high profile launch and a following of eager-eyed fashion mavericks.
Ransacked Vintage Ruby red, double breasted dress, £45.00
According to Caren Downie the womenswear buying director at
Asos, “Marketplace is an exciting addition to ASOS”.
She continues to say; “It allows us to extend our offering and enables our customers to discover even more fashion online. Through Marketplace we can offer another level of support to emerging designers where they can access two million customers worldwide.”
Asos has received its criticisms though, it hasn’t all been plain sailing. Sarah Mower at
The Daily Telegraph writes:
“It has to be said, though, I’ve overheard conversations about the quality sometimes being “sh-“, and the difference between the photograph and the reality. But they do approve of the looks and prices.”
Vogue reports that Asos’ new venture is different from other online marketplaces such as Ebay and Amazon because the sellers get to design their shop front and for £50 a month they have access to an Asos account manager.
Laura Hickinson, 25, is an Actor from London and she sells her beautiful vintage wares on Asos MarketPlace.
Ransacked Vintage started when Laura started buying little bits at vintage fairs in London, “At first I just bought odd things I saw and thought I could sell on, when I saw ASOS I thought I could maybe do it a bit more properly.”
She is keen to champion true vintage as opposed to the styles that imitate or copy retro looks, specialising in A-grade vintage clothing, “I get stuff that is in great condition, I try to get things which are vintage but on-trned at the moment”. It is relevant style with a unique touch, “you can get more personal stuff than you might pick up in Topshop“.
Laura Hickinson, the woman behind the magic
Laura’s love of vintage fashion was sparked years ago; like many dealers in vintage clothing the allure of an item with a past is great in this actor.
She says she loves knowing that on a night-out she’ll be the only one wearing her special finds, although there is a limit she notes, “the fun thing is mixing amazing vintage stuff with more contemporary bits unlike when you see some people who have gone over the top and just look like their gran!”
Setting up with Asos was ok she says, “ASOS have rules about various things that once you get your head round it is easy enough! I take all my own photos, write all my own pieces about the clothes etc. ASOS provide a basic form and it is up to you how detailed you make it.”
Asos are not doing all the work for you though, “they give a few little hints, but on the whole they leave you to it! It has been great. I have been selling consistently and have had lots of nice feedback from people. I have my own hopes for how I do, rather than competing with other people, so I am really pleased with how it is going so far.”
With her attention to detail, her street-style photography features models in sequin masks, and fantastic sourcing, Laura doesn’t need much help. Her current collection is bright and colourful and most importantly, fun; putting some humour back into fashion with feminine frills, busy florals, harlequin sequins and marching band jackets.
Check out some of Laura’s favourite pieces, her edit of the party seasons best;
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