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Posts Tagged ‘Asos’

Asos MarketPlace has stormed the online high-street with a high profile launch and a following of eager-eyed fashion mavericks.
 

Ransacked Vintage Ruby red, double breasted dress, £45.00

According to Caren Downie the womenswear buying director at Asos, “Marketplace is an exciting addition to ASOS”.

She continues to say; “It allows us to extend our offering and enables our customers to discover even more fashion online. Through Marketplace we can offer another level of support to emerging designers where they can access two million customers worldwide.”

Asos has received its criticisms though, it hasn’t all been plain sailing. Sarah Mower at The Daily Telegraph writes:
“It has to be said, though, I’ve overheard conversations about the quality sometimes being “sh-“, and the difference between the photograph and the reality. But they do approve of the looks and prices.”

Vogue reports that Asos’ new venture is different from other online marketplaces such as Ebay and Amazon because the sellers get to design their shop front and for £50 a month they have access to an Asos account manager.

Laura Hickinson, 25, is an Actor from London and she sells her beautiful vintage wares on Asos MarketPlace.

Ransacked Vintage started when Laura started buying little bits at vintage fairs in London, “At first I just bought odd things I saw and thought I could sell on, when I saw ASOS I thought I could maybe do it a bit more properly.”

She is keen to champion true vintage as opposed to the styles that imitate or copy retro looks, specialising in A-grade vintage clothing, “I get stuff that is in great condition, I try to get things which are vintage but on-trned at the moment”. It is relevant style with a unique touch, “you can get more personal stuff than you might pick up in Topshop“.

Laura Hickinson, the woman behind the magic

Laura’s love of vintage fashion was sparked years ago; like many dealers in vintage clothing the allure of an item with a past is great in this actor.

She says she loves knowing that on a night-out she’ll be the only one wearing her special finds, although there is a limit she notes, “the fun thing is mixing amazing vintage stuff with more contemporary bits unlike when you see some people who have gone over the top and just look like their gran!”

Setting up with Asos was ok she says, “ASOS have rules about various things that once you get your head round it is easy enough! I take all my own photos, write all my own pieces about the clothes etc. ASOS provide a basic form and it is up to you how detailed you make it.”
Asos are not doing all the work for you though, “they give a few little hints, but on the whole they leave you to it! It has been great. I have been selling consistently and have had lots of nice feedback from people. I have my own hopes for how I do, rather than competing with other people, so I am really pleased with how it is going so far.”
With her attention to detail, her street-style photography features models in sequin masks, and fantastic sourcing, Laura doesn’t need much help. Her current collection is bright and colourful and most importantly, fun; putting some humour back into fashion with feminine frills, busy florals, harlequin sequins and marching band jackets.
Check out some of Laura’s favourite pieces, her edit of the party seasons best;


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Whether you are looking for festive flamboyance or winter warmers this online round-up has it all, from Asos.com to….

1. Big spender

Firstly say yes to Halston Heritage with its new creative director Sarah Jessica Parker. The comedy cartoon South Park may poke fun at SJP but in the style stakes she is no joke. If you can handle the price just imagine striding into a room in this number, a real show-stopper.

Halston Heritage at Asos.com, £732.00

2. The Comforter

From something luxe and dramatic presented by Halston Heritage to a simple, stylish cardigan in the sale. You’ll be invincible in this winter warmer. This chunky fisherman knit should be worn over dainty day-time dresses and with thick black tights. It comes in a variety of different colours, Tobacco is featured here.

Asos.com Fisherman knit cardigan, £24.00

3. For those that don’t do dresses

This blouse is the way forward if you prefer to steer clear of dresses during the party season. It makes a statement, thanks to the intricate beading and contrast trim neckline and cuffs. It is also the perfect item to pair with this seasons skinny crop trouser.

Jaeger beaded silk blouse, £135.00

4. The Accessory

You can’t have missed the rise of the snood out there on the frosty city streets this season. Accessorize’ latest offering is both chic and snuggly in animal print. Picture it over a crisp white shirt and black tuxedo jacket, or over your favourite winter jumper in a block colour.

Accessorize Infinity Scarf, £20.00

5. Faux Fur

This Rokit faux fur capelet in a rich chocolate brown would look great over a winter coat; it displays grown-up glamour at its best.

Rokit Faux Fur Collar, £28.00

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Natalie Macdonald pairs her fleecy cream snood with a chic cropped linen jacket and bright checked dress

Those crisp autumnal winds are blowing and all your summer dresses have been packed away with a sigh, it is time to embrace the new weather order and get layering the luxe way.

Snood’s, faux-fur capelets and stoles have stormed the high-street perhaps taking inspiration from the fashion darling’s favourite Aviator jacket.

Faux fur hats with little animal ears were seen on the runway for a/w 2010 at Topshop Unique and you would be hard pressed to find a designer who did not showcase something in shearling or textured and snuggly for this season.

Chunky knits and romantic layering

Asos and Topshop have been encouraging you to layer up in slouchy cable knits and faux fur accessories.

The online fashion guru Asos advises its devotees to snap up winter warmers as seen on Marc Jacobs‘ a/w 10 catwalk;

‘Layer up in faux fur jackets, chunky parkas and soft knitwear, and welcome the return of cosy, practical dressing. Keep your colours warm too in natural shades of caramel, evergreen and oatmeal.’

‘As the temperature changes, wear thick, ribbed knits as outerwear, then pile on faux-fur accessories and coats as the mercury drops further.’

Topshop champion the snow queen but still hold the same attitude to winter dressing;

‘She dresses in tulle gowns brimming with ruffles and scattered with crystals, she wanders through the ice draped in lashings of faux fur and marabou-trim knits. Furry shorts are teamed with pearl-scattered sweaters and intricately beaded jackets’

The message is clear, thoughtful layering of key pieces will see you through any bout of winter blues.

A faux-fur stole in a nutty brown paired with navy blue makes for a winning colour combination

The edit

The best way to inject seasonal vitality into your wardrobe is with a luxe snood. Somewhere between a scarf and a hood these little beauties will look great layered over your coats and jackets this winter.

Get ready to enter Narnia with Asos‘ grey faux fur snood with flecked finish.

Asos Narnia Snood, £20.00

Hobbs Tetbury snood is wooly and wonderful.

Hobbs Tetbury snood, £39.00

Finally we have a Next snood in a soft dusky pink, perfect for a casual weekend.

Next knit snood, £14.00

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Furry Friends

Faux fur is everyone’s winter friend, here is the edit of the best buys out there to keep you toasty and chic.

1. Teddy bear style with this Whistles coat in a caramel brown.

Whistles Allegra Faux Fur Coat, £395.00 on Asos.com

2. Aspire for evening elegance with this amazing coat by Coast.

Coast's Asha faux-fur coat, £200.00

3. Oasis have created a drape knit cardigan with a faux-fur collar, the colour combination of the marble grey with flecked brown is spot on.

Oasis Faux Fur Trim Drape Cardigan, £40, on John Lewis.com

4. If you are not quite ready to adorn your body with then why not accents of the stuff. This cross-body bag is just the ticket.

Accessorize faux fur cross body bag, £28.00

 

5. Last but not least we have a faux-fur muff in leopard print. Keep your hands nice and cosy in the velvet lining.

 

Urban Outfitters Wild Cat faux fur muff, £26.00

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Hauntingly horrific, stupendously scary, it is that time again. All hail hallows eve.

With halloween just around the corner what will you be wearing to ring in the witching hour?

Here are a few of the best pieces the high-street has to offer for a fantastically horrible halloween.

Topshop

These cheeky bunny ears will steal the show at any halloween party.

Think Bridget Jones minus the awkward slip-up’s, these lace bunny ears are gothic and glamourous.

The fashion forward way to do halloween.

Topshop Lace Bunny Ears, £12.50

This velvet mini dress is divine. With its peter pan lace collar and deep midnight blue hue, Topshop have hit the ball out of the park with this one.

Costume Tip: do dainty doll gone wrong.

Pop on some opaque white tights, back-comb your hair into a messy beehive and add some plastic creepy crawlies for effect. A Powder white face is a must and a blood-red smile.

Velvet Peter Pan Lace Collar Dress by Topshop, £95.00

ASOS

This Karen Millen skirt is not in the slightest bit scary – it is absolutely beautiful.

BUT picture a demon flapper with this skirt as the statement piece. You can save the skirt for the Christmas party as well.

Team it with a corset, as seen in the photograph below; a feather headdress; some long lacy gloves, and fangs.

Karen Millen Gothic Beaded Scallop Mini Skirt, £135

A classic Vivienne Westwood skull and crossbone necklace will finish off the outfit of any stylish swashbuckling pirate.

If you want to go wild for Westwood then wear with her iconic pirate boots.

Vivienne Westwood Diamante Skull Necklace, £98.00

USC

Last but not least is this cute dress by Yumi.

Ordinarily wear with some leggings and kitten heels but for a fright night don’t be afraid to vamp it up.

Black cat, wolf, there are a million different ways to wear this dress just balance out the volume of the top with some tight trousers.

Yumi Fluffy Dress, £45.00

Happy Halloween and please do remember that if all else fails, never, ever resort to the fashion nightmare that Lady Gaga wore at the MTV video music awards. A dress made from meat is a step too far !

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